Content strategy call with John Bonini

Leave with a plan for what's next for your content.

Remember the content playbook that worked for all of us for a decade? The places buyers find us and the reasons they choose us have moved on without it. When we don't adapt, our content stops working. We've all felt it.

Sound familiar?

1

Your traffic's gone flat, and nobody's sure what to do about it.

2

AI search feels out of your control.

3

You're publishing random acts of content.

4

Your content sounds like everyone else's.

None of these get fixed by publishing more. They get fixed by knowing where you stand, and what to change first.

On the call

Here's what we'll walk through.

The three things that make up a content brand, then your way forward.

  1. 1

    Your message

    What you stand for, what's ownable about it, and how clearly it's defined.

  2. 2

    Your delivery

    How your message gets out: your flagship, how ideas carry across channels, and how your content gets made.

  3. 3

    Your visibility

    Where you show up, and whether buyers and AI point to you.

  4. 4

    Your way forward

    A written plan with your stage on the Content Brand Maturity Curve and your next moves.

What you'll get after the call
Content Brand Plan
Sample
Your stageRandom Acts
2 of 4 checks to On Message
Area by area
MessageStrong
DeliveryNeeds work
VisibilityMissing
Your next moves
1This week
2This month
3This quarter

Best for marketing leaders at B2B SaaS companies and founders of agencies where the thinking is the product. If it makes sense to work together, we'll talk about it. If not, you'll still leave with a clear next step.

The Content Brand Maturity Curve

Where are you on the path to becoming the source buyers and AI turn to?

Every company sits somewhere on this curve. On the call, you'll find out where you are, and what it takes to reach the next stage.

  1. Hand-Me-Down

    No ownable message or content. Buyers and LLMs aren't citing or referring to you.

  2. Random Acts

    You may have an ownable message, but it's stuck in sales calls, Slack threads, and decks. You're trying a bit of everything, and nothing's sticking.

  3. On Message

    An ownable message in your content, but every piece is a one-off. There's no system to carry one idea across formats and channels.

  4. The Source

    An ownable message and ownable content assets. You're the preferred source buyers and AI point to.

“Working with John completely changed how we approach content. He helped us launch a true media brand, from our podcast to our broader content strategy, and build a program that empowers our internal experts to grow their presence on LinkedIn. … In just a few months I've gone from 4,000 to over 15,000 followers, generating podcast invitations, speaking opportunities, and inbound interest for Kandji.”
Sylvia LePoidevinSylvia LePoidevinCMO, Iru (formerly Kandji)
“[John] helped us connect efforts that had been running separately: LLM visibility and search, our media team's video and podcast work, and demand and conversion goals. What came out of it was a single, cohesive content plan that supported both pipeline and brand building.”
Jessica StromJessica StromVP of Marketing, PDQ.com