The fastest way to lose at AI visibility is to start with AI visibility.

A couple of weeks ago a VP of Marketing asked me this after they learned a direct competitor was posting 4(!) videos every day on YouTube.

Let me take you inside a conversation I have, in some form, from time to time...

Early in my consulting work, I'd occasionally get pulled into a client engagement with a quiet secondary assignment.

Almost every company I talk to has the same instinct right now.

A client sent me this Slack a message last week...

Two things I’ve added to the editorial calendar this year that have made a big difference.

A few weeks ago, Sylvia LePoidevin sent me this picture from her Pavilion talk...

I’m sorry, I didn’t recognize that. Please choose from the following optio...

I was on my way to pick up my kids from school yesterday, ruminating on an idea I couldn't quite articulate.

Every agency says they’re going to drive revenue, increase pipeline, power growth, etc.

Here’s a fun, quick exercise: What’s in your drafts folder right now?

I know it’s the popular thing to crap all over, but I have no beef with AI or even SEO. No direct beef, that is.

...Referrals are not a marketing strategy.

"This is working just like you said it would..."

The way some people are trying to explain away this trend is more concerning than the trend itself.

Last week my old boss, Pete Caputa (CEO at Databox), called me to catch up and talk shop.

One of my biggest observations from working with clients in ’24 was just how difficult it still is for them to find and execute good writing.

Just this week I was talking with a prospect and realized...

For years we were told to focus on the customer.